Quartz

Random. It’s an overused word, but the best one I could come up with to describe the other 154 bloggers—and me (especially me)—Ford invited for a three-day junket to Detroit, culminating in a sneak peek at the North American International Auto Show.

If the company had invited only car bloggers, well, that would have made a lot of sense. Ditto, tech geeks. Or if the whole thing had been a frothy fest of mommy bloggers and all we heard about for three days was safety features and sippy cup holders, I might not have been able to keep my pomegranate-glazed lamb chops down. But at least I’d get it: Ford was courting moms. Instead, as the crowd of digital scribes mingled at the Henry Ford Museum at our opening dinner Sunday night, I just couldn’t figure out the algorithm.

There was a California guy who takes photos of…

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